About Absolute CAD

The company was founded in 2003 by the technical director Mike Watson, having been trained by the BBC in 1988​. After seven years Mike left the BBC where he was a senior engineer in News & Current affairs to become an engineer at TSI Post Production where he soon became the chief engineer, running the engineering department.

In 2001, while recovering from malaria, Mike began developing the idea for a company in the design and installation of broadcast systems. Two years later Absolute CAD was born.

20 years later Absolute CAD remains a small, hands-on company with a passion for delivering excellent design & installation services. With an experienced project manager overseeing each project, we make sure that timelines, budgets and technical requirements are properly managed, giving our clients peace of mind from start to completion.

I wanted a memorable name for the company, so I came up with a play on words combining CAD - Computer-Aided Design - with the 1950s meaning of "cad", a bounder or rogue. It seemed only fitting that the biggest cad of them all, Terry-Thomas, should provide the inspiration. 

The idea developed further when my father, a cartoonist, created the caricature that became our logo, based on the famous film rogue. To this day, he proudly appears in the corner of our documents, accompanied by the words: "What an absolute CAD!"

Mike Watson

Technical Direct​or